In 1994, when consumers had no independent method to test gold purity and routinely suffered arbitrary melting deductions at local unorganized counters, Tanishq was founded to transform the industry with complete honesty.

Behind every heirloom necklace lies hundreds of hours of painstaking artisanal work: hand-pulled wire Filigree from Cuttack, vibrant kiln-fired Meenakari enamel from Varanasi, and authentic open-claw Jadau & Polki settings from Bikaner.

“Jewellery is not merely adornment; it is an emotional repository of generational trust and ancestral blessing.”